Philippines Included in the Branded Residences Hotspots in Asia-Pacific

With the growth prospects and affordability of branded residence developments, the Philippines has become one of the global hotspots for these emerging markets together with other countries in the Asia-Pacific region. Knight Frank, an international real estate consultancy firm, reported that Asia has about 200 branded residences which constitute 20% of the supply worldwide. Read on to get to know more about the current trends in the Philippine real estate industry.

More Branded Residences in Asia-Pacific

Knight Frank expects that the branded residence supply in Asia will increase by 43,000 units with 180 upcoming developments in place for 2025 and the following years. This growth will be driven by emerging markets in the Philippines (13,000 units), Vietnam (18,000 units), and Thailand (16,300 units). Indonesia and Malaysia also join the emerging markets as branded residence global hotspots in the region.

Foreign buyers who are looking for secondary homes in these Asian countries consider these properties because they are more affordable. Another factor that exclusive properties attract such investors is the higher growth prospects. The average proportion of international investors, according to Knight Frank, is estimated at 15% in 2024 for developments in Thailand and Vietnam, a significant increase from the 10% in 2019.

Moreover, another factor that drives the increasing demand for branded residences is the rapidly growing population of ultra-high-net-worth individuals. These countries currently have around 18,000 UHNWIs and are estimated to reach more than 25,000. This will lead to a massive 45.2% increase to exceed the average of 37.3% in the Asia-Pacific region. With stable markets and profitable taxation models, the economic performance will only continue to grow stronger as these wealthy individuals build businesses in emerging markets. Many other factors stimulate the growth of luxury real estate in Asia, especially in the Philippines such as the following:

• Brands
• Types
• Designs
• Locations

Branded residential developments offer a rich assortment and are also dependable, exclusive, and secure. All these advantages help in the growth trajectory of these distinct properties in the Asia-Pacific region. The Philippines is currently known to have the second-largest supply of luxury properties in Asia. With a 17.3% market share in the branded residences supply in the region, our country is indeed a great place for high net-worth investors in real estate.

Currently, Phuket is Asia's leading provider of branded residences with 4,771 units, followed by Bangkok and Manila. According to C9 Hotelworks, this market has a value of $26.6 billion, with 68,001 total units. Figures are projected to increase from 2025 onwards, making the real estate industry even stronger and thriving. If you’re planning to invest in a luxury property here in the Philippines, please let us know and we will help you find your next dream home. Our REALS Corp agents and brokers can guide you through either the buying or selling process to make it easier.